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How I Developed a Successful Marketing Plan for My First Event

How I Developed a Successful Marketing Plan for My First Event

by Jeff Slater | Aug 31, 2022 | Marketing Advice

A Guest Blog Post from Leah Collins About Event Marketing The most challenging yet crucial aspect of planning an event is marketing and promoting it. It’s not easy determining who you want to target, the best ways to reach them, and ways to encourage them to...
Entrepreneurs Need Systems like E.O.S. To Get Their Rocks Aligned

Entrepreneurs Need Systems like E.O.S. To Get Their Rocks Aligned

by Jeff Slater | Aug 28, 2022 | Marketing Advice

E.O.S. is Entrepreneurial Operating System Often, entrepreneurs and small to mid-sized company leaders have challenges with communications. I observe that many business leaders don’t create repeatable processes and have difficulty getting their teams on the same...
Why Marketers Need to Understand Data Security to Protect Their Brand

Why Marketers Need to Understand Data Security to Protect Their Brand

by Jeff Slater | Aug 24, 2022 | Marketing Advice

Marketers Need to Understand Reputational Risk with Data Security Seventy-one percent of security breaches are financially motivated. Security breaches can cause losses to your business that disrupt your profit margins and jeopardize your business’s reputation....
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