How will your marketing plans change in 2013?

How will your marketing plans change in 2013?

After Labor Day, many U.S. marketing departments are busy developing new plans for the coming year. New strategies may emerge from the business and old ones disappear. I like to ask the question, what will we do differently to achieve the goals we establish?...
Recipe for Success

Recipe for Success

Jeffrey Slater and Ra EL Remez in 1979 at Rachel’s BrowniesHaving built a successful small food business, I am often asked for advice and counsel how to be the next Famous Amos, Mrs. Fields or Rachel’s Brownies. It takes hard work to grow a food business...
The Tao of Marketing

The Tao of Marketing

Many years ago, I listened to a cassette tape of a reading of The Tao Te Ching and it greatly influenced my life. My friend George Stewart had inspired me to read it during one of our wonderful idea exchanges at lunch back in the 1990’s.  My wife Ra El...