by Jeff Slater | Aug 22, 2012 | Uncategorized
Sometimes the best education is right at your front door.When I hear about small business start ups, I get very excited about their journey. Entrepreneurs are a breed unto themselves. They fight the addiction to the W-2 and stake a claim in the world. They believe in...
by Jeff Slater | Aug 20, 2012 | Uncategorized
Few decisions are as important as the name of your brand. How should a brand manager begin this process? Whether you are naming a soap, a soft drink or a new band, this process can work. (Note to self: I wonder how the band Pussy Riot got their great name) I have a...
by Jeff Slater | Aug 16, 2012 | Uncategorized
Are you sitting on the fence with your brandReally well-defined brands force you to get off the proverbial fence. Either you love it or hate. Sorry but you can’t be in between. Great marketers really get this. They know that they must occupy some...
