by Jeff Slater | Sep 13, 2012 | Uncategorized
Little children are famous for conversations like this:“Dad, why is the sky blue?”“Because that is the color you see when you look up?”“But why?”“Because you are seeing more of the blue than the red light coming from the sun in the atmosphere.”“But why?”“Because I...
by Jeff Slater | Sep 10, 2012 | Uncategorized
Whether you are starting a small business, a new brand from scratch or adding to a portfolio of new products, finding a compelling point of difference is job one. The world doesn’t need another cupcake. The world doesn’t need another cupcakeYet, I can think...
by Jeff Slater | Sep 6, 2012 | Marketing Advice
I heard a fascinating book review on a HBR ideacast this weekend. The author, Frank J. Barrett has written a book called Yes to the Mess. His thesis revolves around the idea of what leadership lessons you can learn from the great jazz musicians like Duke Ellington,...
