Turn Off The Auto Pilot

Is your brand on autopilot?F E A R.What do you fear about your 2013 marketing efforts? Are you stuck on auto pilot? Fear can freeze you from acting. It can stop you from moving forward. It can isolate you from taking a step forward. Marketing professionals face...
Starting at the End

Starting at the End

Visualizing writing a marketing book for 2013Since it is the end of the year, I thought I would share one of my favorite marketing ideas. It is something I have deployed in almost every job I have had since I was a teenager putting away paint cans at Karlin’s Paint...
Shiny Object Syndrome

Shiny Object Syndrome

 In the world of marketing, there is a malevolent disease that affects how many people behave every day. It happens across all levels of an organization and even all departments. It distracts people from their focus and priorities. It dilutes their effectiveness. It...