Partnership Marketing

Who can you partner with to reach your marketing target? I went to a book signing by Eric Assimov, the New York Times Wine Writer whose column has appeared in print and online for many years. I never met Eric but frequently read his column. He was gracious,...

Easy

Have you ever called up your clients or customers and ask this very simple question…“What can I do to make your life easier?”I love this question and it gets at the heart of pure marketing genius where you fully understand the role you and your product or service can...

Transformers

 Marketers are in the transformation business every day.Photo Credit: Erik Johansson – 21 year old Swedish photographer                                   ...