Ban the BUTS and encourages the ANDS

Ban the BUTS and encourages the ANDS

 There are two types of meetings.  One filled with buts and the other rich with ands.  A But Meeting “That’s a good idea but what happens if…”“We could do what you propose but I think it will fail…”“Maybe we could do that promotion but I’m afraid of...

Marketing to Human Beings

Cold Calling for the Clueless I get many cold calls, emails and Linkedin inmails from people trying to get an audience with me. They want to sell me some type of marketing service. It can be consultants, ad agencies, graphic design or lead generation...