Apple Marketing (Fruit not Computer)

Apple Marketing (Fruit not Computer)

Everyone who knows me is keenly aware of my apple obsession. Unlike my brother Mitch who is Apple® obsessed (iPhone, iPad, iEtc.), I am apple obsessed (Honeycrisp, Braeburn, Pink Lady and so on). At a recent conference for the wine industry, I heard...
Blogging for One

Blogging for One

When I started blogging about 2 years ago, I didn’t have a clear road map of where I was traveling. I knew I wanted to do something different. I didn’t set my GPS toward a specific direction. I was operating without a clear goal in mind. I thought that...
Unconscious Branding: A Book Review

Unconscious Branding: A Book Review

  What Consumers Say Versus What They Do One of the few benefits of very long plane rides to Europe is a chance to read without interruptions. This week, I read a wonderful marketing book that I’d like to share with you. I’m really interested in understanding...