by Jeff Slater | Mar 28, 2013 | Uncategorized
Incomplete Marketing Is there something incomplete in your marketing efforts? Do you feel like something is missing in your positioning, communications or the product that you deliver? Do you feel like your brand blurs into your category and never get noticed?...
by Jeff Slater | Mar 26, 2013 | Uncategorized
Fuller Brush Man Letter Opener circa 1950Every brand likes to give away a little something to customers to help them remember them. You may call them premiums, giveaways or tchotchke which is Slavic for the word toy. Sometime companies give away a...
by Jeff Slater | Mar 21, 2013 | Uncategorized
The joy of being a living, breathing being is that we don’t know it all.Alexander. The man who knows.We have past experiences that often guide us today but things change so much that we need to rethink and see problems from new perspectives. It is a gift that we don’t...
