Agile Product Marketing

The agile marketer is quick to test market their idea I have worked in marketing products at a huge corporation (ConAgra) with $30 Billion in sales. I have also worked with my wife marketing products in our small business (Rachel’s Brownies) with sales under $5...

The Essence of a Marketing Team

 In my career I have been fortunate to work with great marketing teams. Sometimes you come into a job and inherit a marketing team and other times you get to hire and add new talent. Occasionally you get to start from scratch and build from the ground...

Turning Services into Marketing Products

Can you turn your services into products?  What the hell do you sell?Does your target audience really understand what services you provide? Whether you are in a business to business (B2B) or business to consumer (B2C) market, how sure are you that what you...