by Jeff Slater | Apr 29, 2013 | Uncategorized
The agile marketer is quick to test market their idea I have worked in marketing products at a huge corporation (ConAgra) with $30 Billion in sales. I have also worked with my wife marketing products in our small business (Rachel’s Brownies) with sales under $5...
by Jeff Slater | Apr 25, 2013 | Uncategorized
In my career I have been fortunate to work with great marketing teams. Sometimes you come into a job and inherit a marketing team and other times you get to hire and add new talent. Occasionally you get to start from scratch and build from the ground...
by Jeff Slater | Apr 22, 2013 | Uncategorized
Can you turn your services into products? What the hell do you sell?Does your target audience really understand what services you provide? Whether you are in a business to business (B2B) or business to consumer (B2C) market, how sure are you that what you...