Creativity

Creativity

by | May 9, 2013 | Uncategorized

 The simplest definition of something creative is that it is both NOVEL and USEFUL.  Makes sense, right?How do you go about being creative and what is the right approach to brainstorming for ideas?  Some research that has been conducted recently has...
What Consumers Say Versus What They Do

What Consumers Say Versus What They Do

by | May 6, 2013 | Uncategorized

I recently hosted a wine marketing conference near Napa for senior level marketing professionals called The Exchange. Sponsored by Nomacorc, the theme of our conference was to explore the contradiction that what a consumer says is remarkably different from what they...
Don’t Hit Send…Breathe.

Don’t Hit Send…Breathe.

by | May 2, 2013 | Uncategorized

Take a deep breathe before you hit sendEmail is stupid.It isn’t properly used by most of us and it creates a tsunami of work and distraction. It can be a misread and a poor way to communicate. But there is one great metaphorical lesson to be learned from the idea of...