Hollywood and Wine

Hollywood and Wine

 Winestars….the next big thing?CONNECTIONS Recently the wine cork company I work for, Nomacorc sponsored an event at a wine fair called WineStars.  Based on a TV show in the UK called Dragon’s Den (similar to Shark Tank), Winestars is an...
Marketing Scarcity

Marketing Scarcity

TreasureRemember when you first discovered a new product that no one else heard of and you got to share your new found treasure?  It was so exciting that you couldn’t wait to tell your friends and family. Look what I found!  This product is amazing and by...

Filling a Market Gap

Where is there a market opportunity for a new product or service?  Usually it is in an unmet gap in your marketplace that no one is adequately serving. Often it comes at an inflection point if you are paying attention. Gaps are those thin openings where...