by Jeff Slater | Aug 8, 2013 | Uncategorized
Imagine you are asked to help invent a new product. You have a brief that describes what the product should do, what it should cost and roughly how it might look. What do you do next?At IDEO, the west coast design firm they would probably throw away the brief.In the...
by Jeff Slater | Aug 5, 2013 | Marketing Advice
Tom Friedman wrote about the sharing economy recently in his New York Times column profiling AirBnB. They are a company that helps connects travelers who don’t want to pay for an expensive hotel room and instead are matched with people willing to rent out a room...
by Jeff Slater | Aug 1, 2013 | Uncategorized
Jay Baer, a marketing expert has written a thoughtful book called YOUTILITY that articulates a clear and simple approach to marketing in the twenty first century. His clarion call is HELP not HYPE. The subtext is easy to digest for smart marketing...
