by Jeff Slater | Aug 15, 2013 | Uncategorized
The poster for Sarah Slater’s Yoga Teen Classes in Hawaii Yoga. This is not something I know much about but my older daughter Sarah has become a big enthusiast. She is teaching classes and practicing daily on Oahu where she lives. So on vacation in...
by Jeff Slater | Aug 12, 2013 | Uncategorized
This isn’t an original idea from me but I am sharing it because it is so clear,valuable and helps the novice understand what a new business/product/service must do to succeed. I have heard it mentioned casually on several marketing podcast and on twitter but...
by Jeff Slater | Aug 8, 2013 | Uncategorized
Imagine you are asked to help invent a new product. You have a brief that describes what the product should do, what it should cost and roughly how it might look. What do you do next?At IDEO, the west coast design firm they would probably throw away the brief.In the...
