A Brand with Soul

A Brand with Soul

I don’t know the first thing about woman’s fashion; nor the second or third either.  What I do know is brilliant marketing when I see it.Christian Louboutin is a French footwear designer whose very expensive shoes have shiny, red-lacquered soles. It is his...
The Elasticity of Marketing

The Elasticity of Marketing

A spectacular marketing experience is always in the details. It is in the little things that a company does to make sure you have the best connection with their brand. It can be subtle. It may go unnoticed for while. But eventually you see it and snap out of your...
Marketing in the Age of Context

Marketing in the Age of Context

I get very excited when I read a new book, and it connects the dots for me.Yaba Daba Do Like most people, I wonder what the future holds. Will we finally get our flying cars as seen in the Jetson’s or will we be living in a Fred Flintstone world where it takes...