by Jeff Slater | Feb 12, 2014 | Uncategorized
With the Olympics in full swing, you find brands grabbing the rings to get associated with the spirit of patriotism and the personal stories of the athletes. Finding brands who want to be associated with “feel good” events is nothing new. From gum, cereal to...
by Jeff Slater | Feb 10, 2014 | Uncategorized
At first I thought it was a creative marketing campaign. Why not put signs up banning your product throughout a city? Get people talking about it and make it top of mind. Interrupt what you would normally expect to find on a sign and surprise and delight people...
by Jeff Slater | Feb 5, 2014 | Uncategorized
Remember when cigarettes were smoked on airplanes, in schools and at restaurants? Can you recall when doctors, actors and comedians used to endorse these products too? I heard the news today that CVS determined that they would give up $2 billion dollars...
