by Jeff Slater | Mar 12, 2014 | Uncategorized
New products need to have their marketing baked into their product. The story of a brand can’t be added on like icing on a cake. It isn’t an afterthought. It is part of the definition of why this product is different.My colleague Olav, from the Netherlands...
by Jeff Slater | Mar 10, 2014 | Uncategorized
Sometimes we don’t pay any attention at all to a package. We rip it open without giving it much thought. Yet on an unconscious level, there are so many cues and messages being communicated to us, that we aren’t thinking about how the package influenced our...
by Jeff Slater | Mar 5, 2014 | Uncategorized
I devour marketing books like some people consume cheesecake. Curious by nature, I know that authors can often explain things to me with a clear insight that helps me with my work. Of course you have to separate the wheat from the chaff, but that’s part of being...
