A Remote Problem

A Remote Problem

 I’m convinced that marketing and product development has gotten way too complicated. Simple is the new – simple.  Brands that can find an easy way to help you navigate a web site, buy their product or find what you are looking for will succeed.Take the...
The Marketing Moment

The Marketing Moment

Have you ever caught yourself being marketed to in a creative way that flies under your radar? Early Sunday morning I was looking at Facebook and checking on the latest activities of friends and family. In my news stream was an image for a photo book that...

Trust is the Ultimate Currency

 I listen to marketing blogs while I walk on the weekends. It is a source of ideas, information and insights. Mark W. Schafer’s podcast called The Marketing Companion has been a frequent friend during on my strolls.  Mark writes the popular blog GROW and has...