by Jeff Slater | Apr 9, 2014 | Uncategorized
What can you do for your customers today that will delight and surprise them?Don’t over think this ideaGet 10 coworkers into a conference room by 8:30 am from different departments or teams. Challenge them to come...
by Jeff Slater | Apr 7, 2014 | Uncategorized
Marketing professionals know all about positioning. How can you occupy a place in the consumer’s mind that is uniquely yours? Jack Trout and Al Ries are often credited with this concept from their 1981 book, The Battle for your Mind. It may have been the first...
by Jeff Slater | Apr 4, 2014 | Uncategorized
Marketing leaders need to own a vision about where they are taking their brand. It has to align with the overall business goals of an organization, but it takes more than strategy. A brand leader has to humanize, personalize and communicate personality. And it needs...
