Five Pieces of Clarity

Five Pieces of Clarity

In a previous post, I mentioned that I had signed up for Clarity, the site that allows you to hire (or be hired) as an expert by the minute. There are people seeking help with marketing, engineering, software, design, business development, non-profits, finance and on...
The Shoelace Paradox

The Shoelace Paradox

Some brand categories are very low engagement. Toothpicks. 3-prong converters. Cotton balls. Sugar. Combs. Whistles. Consumers aren’t deeply engaged in every category, every brand and every product. They can’t be. Think of a swimming pool....
How To Turn $1,300 into 76,324,332 YouTube Views

How To Turn $1,300 into 76,324,332 YouTube Views

Imagine I write you a check for $1300. Could you turn that money into 76,324,332 people watching a video that you created? Could you capitalize on the awareness, attention and traffic for your brand. Melissa Coker, founder of Wren, a small indy clothing company...