by Jeff Slater | Jun 11, 2014 | Uncategorized
I love those marketing moments when you observe yourself acting as a raving fan.This occurred to me this week when I was interviewed on Business Radio X. The host, Ann Revell-Pechar interviewed two of us during this live show about businesses in...
by Jeff Slater | Jun 9, 2014 | Marketing Advice
Like my 87 year old mom Bea, I love to eavesdrop on conversations. I love to listen to people talking in the grocery store about a food or beverage product they recently purchased. It is like hearing how marketing works. My goal is never to be intrusive. I’m...
by Jeff Slater | Jun 4, 2014 | Uncategorized
You can inundate me with all the features in the world of your new product or service.You can shower me with logic and reasons to buy. You can run through 32 PowerPoint slides extolling the benefit of what your product does.You can raise my awareness of your brand...
