by Jeff Slater | Oct 29, 2023 | Branding Issues, Marketing Advice
The Slow Unveiling of Perfectly Ripened Bananas: E-Mart’s Haru Hana Banana Often, the simplest things can make a remarkable difference. While we usually don’t think much about the humble banana, it’s a staple in many households and a source of...
by Phillip Oakley | Oct 22, 2023 | Branding Issues, Marketing Advice
A guest post by Phillip Oakley, a brand strategist, energetic speaker, dog lover, foodie, and proud Dad. Phillip previously shared his respect for Liquid Death Mountain Water HERE. One of my favorite pet brands just went to crap. Dog poop bags, to be specific. At...
by Jeff Slater | Oct 15, 2023 | Marketing Advice, Marketing Start Ups
Mastering Product Market Fit: A Crucial Strategy for Startups in the CPG World In the dynamic landscape of modern business, startups often struggle to establish their brand and gain a foothold in the market. The concept of “product-market fit” has emerged...