by Jeff Slater | Jul 13, 2016 | Marketing Advice
You get assigned to create a marketing plan for your company’s new product launch. What is the best process to follow toward success? The following is the advice I often give clients. Creating a Marketing Plan Identify the stakeholders. Who is going to have...
by Jeff Slater | Jul 11, 2016 | Marketing Advice
Brands often need new momentum in a different direction. They get stuck in a business that made sense ten years ago (or ten minutes ago). How do you shift the energy forward toward a new destination and head down a different fork in the road? I’m fond of the word...
by Jeff Slater | Jul 8, 2016 | Marketing Advice
I expected easy. It wasn’t. It should have been easy to take your work phone number with you when you leave a company. But Verizon decided to make it complicated. Let me tell you a brief story and share a marketing lesson. As many of you know, my last day at...
