by Jeff Slater | Jan 8, 2019 | Marketing Advice, Marketing Start Ups
An email popped up in my inbox yesterday from a friend who is starting a new business. She was so excited about the prospects of using her expertise to help create value in a specific industry with her services. She came up with a cool website with hip graphics and a...
by Jeff Slater | Jan 6, 2019 | Marketing Advice
When leading a brainstorming session, you can move the conversation in two directions – convergent or divergent. DIVERGENT THINKING: The divergent session allows you to be more open-ended, with fewer restrictions, constraints, and limitations. This type of...
by Jeff Slater | Jan 3, 2019 | Marketing Advice, Marketing Start Ups
Whether you are cutting up an onion or knocking down a tree, the best advice is the same. Spend most of your time sharpening your tool. Marketing strategy is about tool sharpening. You want crisp, clear, cutting-edge clarity to make sure that every action you take is...
