by Jeff Slater | Nov 19, 2020 | Marketing Advice
Are you playing marketing hopscotch? As part of an online panel discussion with other marketing professionals, a superb question was asked by the moderator -if you could encourage marketers to spend more time doing one thing, what would it be? Outbound marketing –...
by Jeff Slater | Nov 17, 2020 | Marketing Advice
Pay a prospect? This may be a truly dumb marketing idea. But it is both simple and direct so maybe there is a kernel of wisdom here to consider. But what do you think would happen if you paid a prospect for fifteen minutes of their time and attention? I’m...
by Jeff Slater | Nov 12, 2020 | Marketing Advice
On his podcast Akimbo, Seth Godin talked about the idea of Wabi-Sabi. No, not the condiment wasabi used on sushi, Wabi-Sabi comes from Japanese sensibilities around the idea of “flawed beauty.” Wabi has many meanings like living, breathing and of nature. Sabi...
