by Jeff Slater | Nov 26, 2020 | Marketing Advice
The essence of marketing is solving a problem. During the last year, I have had dozens of introductory meetings with clients hiring me to solve marketing problems. Often, they aren’t sure where to start to get their gears in motion. Our problem is that we aren’t...
by Jeff Slater | Nov 24, 2020 | Marketing Advice, Personal Stories
A sage life philosophy is thanks giving. It is a way of being in the world where you appreciate all the grace and bounty in your life. To practice thanks giving, try to help someone each day who could use some assistance. Sometimes, thanks giving involves extending a...
by Jeff Slater | Nov 22, 2020 | Branding Issues, Marketing Advice
Remember the old Rolling Stone campaign about perception versus reality? The ad ran in Ad Age and other trade publications in 1970. Rolling Stone was getting started and wanted to convince advertisers that their readers weren’t poor hippies but were actual...
