by Jeff Slater | Jan 28, 2021 | Marketing Advice
A mindset is the established set of attitudes held by someone. As a marketer, your mindset influences how you build strategies, insights are harvested, and plans get put into action. In sum – mindsets matter if you want to solve problems. McKinsey & Company...
by Jeff Slater | Jan 26, 2021 | Branding Issues, Foodpreneurs
One of my favorite marketing books is by Mark Barden, and Adam Morgan is called Beautiful Constraints. Mark is a partner at a marketing agency called Eat Big Fish, and they focus on challenger brands. This year, they have published a list of brands to watch in 2021....
by Jeff Slater | Jan 24, 2021 | Branding Issues
Strategy comes from the Greek word strategio, which means general – but implies the idea of a general’s wisdom or general’s knowledge. Strategy began as a military framework. A brand strategy needs to be easy to understand and not confused by the jargon....
