by Jeff Slater | Feb 4, 2021 | Marketing Advice
A guest post by business consultant Regina Wheeler about emerging marketing technologies B2B products and services provide solutions to complex problems. Often, communicating the value of these services can be a challenge for marketers as it requires a complex and...
by Jeff Slater | Feb 2, 2021 | Marketing Advice
Like you, I hate spam. I’m talking about the email version – but I’m not a fan of the tinned meat either. But even with things that annoy us, there is always a marketing lesson. In this case, an email marketing lesson. Email marketing, often called...
by Jeff Slater | Jan 31, 2021 | Marketing Advice, Personal Stories
A nitpicker refers to picking nits, the eggs of lice, out of hair, and later picking out the lice themselves. A nitpicker is also how many people describe a micro-manager. No one wants to work for a micro-manager. Well, except the few people who enjoy painful work...
