by Jeff Slater | Apr 25, 2021 | Branding Issues
I often work on brand naming projects helping companies create the right new name to communicate their brand’s essence. No one wants a brand name that blends into the wallpaper. Clients typically want a name that dazzles, stuns, and projects an image different...
by Jeff Slater | Apr 22, 2021 | Marketing Advice
Marketers use Net Promotor Scores (NPS) to help them learn one critically important piece of information. Would your customer recommend your product or service? Doe your brand get more net promoters versus detractors? But what is the most critical point in that...
by Jeff Slater | Apr 20, 2021 | Branding Issues
A guest post by Megan Hudson who writes about the intersection of marketing and pop culture “Pop culture is not about depth. It’s about marketing, supply, and demand, consumerism.” – Trevor Dunn Pop culture is no longer a niche influence...
