by Jeff Slater | May 2, 2021 | Marketing Advice, Personal Stories
In a recent negotiation over fees with a food-industry client, I spent most of my time asking questions and probing for information about budget, authority, and needs. I avoided giving an ultimatum and turned the negotiation into more of an information-gathering...
by Jeff Slater | Apr 29, 2021 | Marketing Advice
This is a guest blog on The Marketing Sage by Kenneth Sytian is the CEO of Sytian Productions, one of the leading web design services in the Philippines. Are you thinking about creating an app to support your business? If you are unsure how to kickstart your app...
by Jeff Slater | Apr 27, 2021 | Marketing Advice, Marketing Books
Felix Oberholzer-Gee is a Harvard Business School professor and a co-host on the After-Hours podcast. He is on the left in this picture along with his colleagues Youngme Moon and Mihir A. Desai. Felix’s new book, Better, Simpler Strategy speaks to my inner...
