by Jeff Slater | Jul 4, 2021 | Marketing Books
Laughing at Disruption “Being laughed at is the currency of innovation” Tendayi Viki When I shared a truly disruptive idea with a wine industry friend several months ago, this experienced industry executive told me, “That will never work.” The...
by Jeff Slater | Jul 1, 2021 | Marketing Advice
In consulting with new clients, I often hear them ask me what the return on investment will be for my recommended marketing approach. I’m going to spend $50,000 – how will we know if it is a good investment? Of course, this is a reasonable question. In fact, it...
by Jeff Slater | Jun 29, 2021 | Marketing Advice
Complexity is like glue in decision-making. It gets you stuck in a place where you cannot decide, get frustrated, and leave. When the young couple looked at the choices of new TVs at a big box store, I could see they were overwhelmed. They stood still, shaking their...
