by Jeff Slater | Aug 22, 2021 | Marketing People
I love people who are plainspoken. They speak clearly without a lot of industry gobbly gook. Marketing and business jargon, in general, does nothing for me. It often sends the signal that says, “look what I know,” which is rarely helpful. From OKR, KPI, to PIP,...
by Jeff Slater | Aug 19, 2021 | Interesting Brands
A guest post by Megan Hudson who shares a marketing moment with a new brand that came into her life. From time to time, I invite guest bloggers to share their thoughts on marketing. Here is Megan’s take on Essence, a makeup brand. For me, the essence of makeup...
by Jeff Slater | Aug 17, 2021 | Advertising
In today’s fast-paced digital world, failing to advertise your business online may put it at risk of falling behind the competition. Paid media is a great way to increase awareness about your brand, bring in new business, and gain new leads, but not all business...
