by Jeff Slater | Sep 5, 2021 | Marketing Advice
Undoubtedly, your target audience’s age, experience, gender, and culture significantly impact how they react to your brand. A brand’s positioning can have a colorful impact on the emotional message being communicated. And that’s why every entrepreneur who wants...
by Jeff Slater | Sep 2, 2021 | Branding Issues, Marketing Advice
Could you wait two years for a kitchen knife that was made just for you? The guys at Bloodroot Blades hope so. Luke Snyder and David Van Wyk from Bloodroot don’t mind that you must wait 41 months to buy a knife for $575. They are making it just for your...
by Jeff Slater | Aug 31, 2021 | Personal Stories
When I began my marketing career with the business my wife’s started, Rachel’s Brownies, we were described as a “one-trick pony.” I always thought it was a compliment and wore it like a badge of honor. Maybe it was prescient that our second...
