by Jeff Slater | Sep 19, 2021 | Branding Issues
Brands often have easy-to-understand tangible value. If I buy your office productivity software, I can easily share files and work on them with colleagues. Tangible value is transactional. I buy from you and your software and you make me and my colleagues more...
by Jeff Slater | Sep 16, 2021 | Marketing Advice
We plant seeds to grow fruits, vegetables, and flowers. It takes time to place a plant or a seed deep in the ground. It needs to sprout roots. Special tools are needed. Patience is required as we allow the light to shine potential on our field. Marketing and farming...
by Jeff Slater | Sep 14, 2021 | Marketing Advice
Business folks love to discuss ROI or return on investment. But often, the cost of inaction or COI – of doing nothing is a more useful starting place for a sales conversation. At the root of thinking about COI is the culture of change. How well does a company evolve,...
