by Jeff Slater | Dec 5, 2021 | Branding Issues
Branding’s sole objective is to grow a business, The path to achieving this goal is to identify the sweet spot. This work isn’t a fluffy exercise but strategic in nature. It begins with research and diving deep into understanding the marketplace and where...
by Jeff Slater | Dec 2, 2021 | Marketing Advice, Marketing Start Ups
Many small to mid-sized business owners make the mistake of putting half-hearted efforts into marketing their products and services. They do not have a well-defined marketing campaign. They often assume that random advertising snippets can transform their business and...
by Jeff Slater | Nov 30, 2021 | Marketing Advice
Business professionals often confuse demand gen (generation) and lead generation. Demand gen consists of both outbound marketing (email) and inbound marketing (visitors to a website). It is a holistic approach to sales and...
