by Jeff Slater | Jun 1, 2021 | Marketing Advice
Brand essence is the soul of your brand. In one or two words, your brand’s essence tells you what the brand represents. It brings ideas like values, mission and vision together to express the DNA of what your brand means. Like a fingerprint, your brand essence...
by Jeff Slater | May 30, 2021 | Branding Issues
This guest post on The Marketing Sage Blog is from Gia Keasler who writes about marketing issues including stories on attracting investors for startups. For business professionals who don’t work in marketing, a primer about building a brand can be helpful. Your...
by Jeff Slater | May 27, 2021 | Marketing Advice
A guest post about email tactics from Mike Khorev, SEO expert. Building an email list is not an easy endeavor. Almost every email marketer would vouch for that fact. That is why you should be mindful of the kind of emails that you send. It’s one of the most...
by Jeff Slater | May 25, 2021 | Branding Issues
I am not a fanboy of Jobs. But listening to Jobs on marketing is worth its weight in golden apples. From his personal life to stories of how he treated colleagues, that part of his legacy is of little interest to me. But Steve Jobs on marketing is stunningly...
by Jeff Slater | May 23, 2021 | Marketing Start Ups
I admit to being skeptical when my daughter told me that when she travels for work or pleasure, she didn’t have to pay someone to walk and feed Walter (her collie) and take care of Olive (her cat). She has found a way to attract people to stay at her home and care for...
