by Jeff Slater | Aug 19, 2024 | Marketing Advice, Personal Stories
Phil Donahue passed away today, August 19, 2024. Rest in peace. I’m reposting a blog I wrote about the time my wife and I were guests on his show with the founders of Häagen-Dazs, November 19, 1986. And yes, I realize how young we look. In the mid 1980’s, an...
by Jeff Slater | Aug 18, 2024 | Marketing Advice, Marketing Books
A provocative new book called The Power of Instinct by Leslie Zane I read many marketing and branding books and rarely find original thinking. This book is different, or I should say – distinctive. I’m a big fan of a counterintuitive or contrarian perspective,...
by Jeff Slater | Aug 11, 2024 | Marketing Advice
Understanding the basics of behavioral economics is also helpful for brand and marketing professionals. While traditional economic theory posits that people make rational decisions based on a careful weighing of costs and benefits, the field of behavioral economics...
by Jeff Slater | Aug 4, 2024 | Branding Issues, Interesting Brands
Today’s post was inspired by a wonderful blog by my friend Derrick Daye from Branding Strategy Insider. I love innovative and counterintuitive strategies! It is filled with sage wisdom. It is called 61 Ways to Differentiate Your Brand. I’d urge you to read it. Like...
by Jeff Slater | Jul 28, 2024 | Branding Issues, Marketing Advice
How do consumers make decisions? One concept that has gained significant traction recently is Category Entry Points (CEPs). This robust framework, developed by the Ehrenberg-Bass Institute, offers marketers a fresh perspective on consumer behavior and brand growth....
