by Jeff Slater | Sep 2, 2021 | Branding Issues, Marketing Advice
Could you wait two years for a kitchen knife that was made just for you? The guys at Bloodroot Blades hope so. Luke Snyder and David Van Wyk from Bloodroot don’t mind that you must wait 41 months to buy a knife for $575. They are making it just for your...
by Jeff Slater | Aug 31, 2021 | Personal Stories
When I began my marketing career with the business my wife’s started, Rachel’s Brownies, we were described as a “one-trick pony.” I always thought it was a compliment and wore it like a badge of honor. Maybe it was prescient that our second...
by Jeff Slater | Aug 29, 2021 | Personal Stories
If you are curious to learn about my career and background, you can listen to this informative interview on a terrific marketing podcast by Mark Friedman called The Marketing Playbook. Mark is a senior digital marketing expert who runs Details Interactive providing...
by Jeff Slater | Aug 26, 2021 | Marketing Advice
This is a guest post by Amanda Winstead, a writer focusing on many topics including technology, web design elements, and digital marketing. If you want to follow her writing journey, or even just say hi you can find her on Twitter. Your goal as a business owner is to...
by Jeff Slater | Aug 24, 2021 | Marketing Advice
What’s in his wallet when a consumer sees a product he wants to buy online or in the physical retail store? Credit cards, debit cards, Venmo, cash, checks, Square, Paypal, Stripe, or gift cards? Do they see options for spreading payments out like Splitit or...
