by Jeff Slater | Sep 14, 2021 | Marketing Advice
Business folks love to discuss ROI or return on investment. But often, the cost of inaction or COI – of doing nothing is a more useful starting place for a sales conversation. At the root of thinking about COI is the culture of change. How well does a company evolve,...
by Jeff Slater | Sep 12, 2021 | Branding Issues
There is no shortage of articles about branding. My goal as a guest blogger on The Marketing Sage Blog is not to add to the noise. The very core of a brand identity is about positioning and standing out among the noise. I have seen too many organizations go about...
by Jeff Slater | Sep 9, 2021 | Marketing Advice
What is the benefit when a company’s executive leadership team is fully aligned and no one is lost off course? Executive teams set strategies for a company. They agree on the critical fundamentals of the target, what segment will focus on...
by Jeff Slater | Sep 7, 2021 | Marketing Advice
When you work in a business, you get so close to the language, cadence, and internal pressures, that you can miss what customers say. You listen with a filter based on your needs – growth, revenue, hitting budget. From my experience, independent stakeholder interviews...
by Jeff Slater | Sep 5, 2021 | Marketing Advice
Undoubtedly, your target audience’s age, experience, gender, and culture significantly impact how they react to your brand. A brand’s positioning can have a colorful impact on the emotional message being communicated. And that’s why every entrepreneur who wants...
