by Jeff Slater | Nov 23, 2021 | Marketing Advice
When you see an old friend, you have a set of expectations about how they will look, dress, and talk. They create an overall experience of James or Jane. You know it is them when they text or email because of their distinctive language, writing style, and voice....
by Jeff Slater | Nov 21, 2021 | Marketing Start Ups
What does it take to make a dream come true? Guy Howard-Willis was an avid cyclist in New Zealand. He couldn’t shake a crazy idea that followed him for years. He committed to figuring out the path forward because he didn’t want to be that guy with a great...
by Jeff Slater | Nov 18, 2021 | Marketing Advice, Marketing People
Around age twelve, I started to shift my heroes from sports figures like Tom Seaver, Joe Namath, and Sandy Koufax to the anti-establishment, musical genius Frank Zappa. I think observing Zappa was my first conscious awareness of marketing and the notion of...
by Jeff Slater | Nov 16, 2021 | Marketing Start Ups
When an immigrant comes to the U.S., they are often leaving behind horrific situations. They must start all over again and finding employment can be tricky. Frequently, many of those new will turn to cooking their native food for friends and family nearby. Shef, an...
by Jeff Slater | Nov 14, 2021 | Branding Issues
Black Rifle Coffee is a remarkable marketing story. They are built on the core idea that they serve Veterans, military, and gun culture AND Starbucks is the enemy. Coffee is a by-product. Founded in December 2014 by a former Green Beret, Evan Hafer, he sold his...
