by Jeff Slater | Mar 17, 2022 | Interesting Brands, Marketing Advice
Sustainable Business Plan Pillars The days of the one-hundred-page business plan decks are a thing of the past. These days, a business plan can be one-page. But your plan needs to clearly articulate the basics – what makes you different, who you will serve, and...
by Jeff Slater | Mar 15, 2022 | Marketing Advice
How To Hire the Right Research Firm By Writing a Market Research Brief Are you still getting feedback on your questions about new products or services from friends and family? If so, please stop. People who know you will have difficulty telling you the truth about...
by Jeff Slater | Mar 13, 2022 | Marketing Advice
CAC = Customer Acquisition Cost Maybe it is just me but when someone says CAC – I think of the sound a rooster makes. But whatever that acronym sounds like to you, CAC matters to a marketer. CAC is the customer acquisition cost – how much money it takes to find...
by Jeff Slater | Mar 10, 2022 | Interesting Brands
Turning a Negative into a Positive When the identical twin founders of the athletic shoe company – APL (Athletic Propulsion Labs) started in March 2009, they never envisioned that the NBA would ban their sneakers. Adam and Ryan Goldson were at first crushed and...
by Jeff Slater | Mar 8, 2022 | Branding Issues
Why Event Branding Matters Event branding in the age of COVID is not as straightforward as it might once have been. COVID-19 has changed the event industry, and event planners of all backgrounds must determine how to create a cohesive, on-brand experience often...
