by Jeff Slater | Mar 8, 2023 | Marketing Advice
The Guardrails of Success – Ten Pieces of Advice for Startups from Marketing Professionals When a new startup client asked me for pieces of advice that she should keep in mind as she jumps into his first entrepreneurial venture. We met for several hours and...
by Jeff Slater | Mar 5, 2023 | Branding Issues, Marketing Advice
The Unusual Suspects Marketing is all about reaching your target audience effectively and efficiently. It is a game of understanding the needs and wants of your potential customers and catering to them in the most effective way possible. However, sometimes, companies...
by Jeff Slater | Mar 1, 2023 | Branding Issues, Marketing Advice
Case Studies – One of the Most Under-Valued Marketing Tools Have you ever read a success story about a brand or a company and felt inspired to try out their product or service? That’s the power of a case study. Case studies are one of the most powerful marketing...
by Jeff Slater | Feb 26, 2023 | Marketing Advice
How to Implement Ai for Marketing Strategies Artificial intelligence has become an integral part of many industries, including marketing. Ai technology can help businesses automate repetitive tasks, personalize marketing efforts and gather insights to make informed...
by Jeff Slater | Feb 22, 2023 | Marketing Advice
What is the best definition of marketing? In a recent podcast interview, I was asked to answer a simple question – what is marketing? What I said: “Marketing is about keeping a promise to a specific and narrow target audience.” If you want to listen, click...
