by Jeff Slater | Mar 26, 2023 | Branding Issues, Marketing Advice
Do You Even Understand What Problem You Need to Solve? When I meet with marketing clients, my first question is to understand what problem they want to solve. If there is a metric we want to change, then we can hypothesize solutions. Is everyone on the team aligned...
by Jeff Slater | Mar 22, 2023 | Marketing Advice
Jumping for Joy: People are Attending Live Tradeshows Again Tradeshows are back in vogue as businesses are hungry to network and connect with others in person. Post-covid, it is time to rethink the tradeshow playbook. Attending trade shows is an excellent opportunity...
by Jeff Slater | Mar 19, 2023 | Marketing Advice
Get agreement upfront from everyone who will criticize you later. Daily, businesses invest in physical, hard assets like machines and warehouses. To justify the expense, they use ROI analysis. Some companies invest in large compensation packages for talented...
by Jeff Slater | Mar 15, 2023 | Marketing Advice
How Employee Recognition Can Impact Your Marketing Results Employees who feel valued and appreciated tend to be more motivated, loyal, and productive. So, it’s no wonder that employee recognition programs have become more prevalent in recent years. But did you...
by Jeff Slater | Mar 12, 2023 | Marketing Advice
Why Busting Myths is a Powerful Framework for Marketers to Correct the Record Myth busting can be a powerful tool in marketing efforts to help brands better communicate what their products or services do for customers and clients. Companies can create a more informed...
