by Jeff Slater | Mar 1, 2018 | Branding Issues, Marketing Advice
A common challenge I observe among new clients I work with is that they haven’t built any drip into their marketing. They do a marketing effort for a few weeks and then stop. There isn’t any persistent and regular flow of information. What is drip marketing?...
by Jeff Slater | Jan 11, 2018 | Marketing Advice, Marketing Books, Marketing Start Ups
I know, this sounds like monkey business. In a way, it is. As consumers, we all have excuses to say no to a new product or service. It is too expensive, risky or complicated. They make me give them my credit card and fill out a complicated form. Or, I don’t want to...
by Jeff Slater | Nov 13, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Marketing Books
I had a fascinating confidential conversation this week with a company that sells luxury goods. Because I promised to keep the details private, I can only tell you in general terms about her approach to marketing and how she gets customers to wait in line to buy her...
by Jeff Slater | Aug 16, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups
As a marketing consultant, my days are spent working with clients to help them get the most value out of their marketing investments in their brands. As a guide, I work hard to make certain that activities fit with our strategic plans and don’t take us off course. My...
by Jeff Slater | Jan 23, 2017 | Marketing Start Ups
An accountant who just opened his doors needed help and guidance to begin to market his services to other businesses. He has all the subject-matter qualifications required to hang up an accounting services shingle and get started. His office was stocked with desks,...
