by Jeff Slater | Jul 19, 2018 | Foodpreneurs, Marketing Advice, Marketing Start Ups
Marketing professionals have so many tactics they can deploy. The list seems endless and always changing and evolving. What should I focus on? How can I grow my brand? Where should I invest? A recent client was faced with this dilemma in their start-up food business....
by Jeff Slater | May 31, 2018 | Marketing People
The curious marketer notices that both sparkling wine and flavored seltzer are growing by leaps and bounds. She sees patterns and trends where others see disparate data points. Connecting dots is part of her daily routine as she observed unexpected occurrences. Why...
by Jeff Slater | May 17, 2018 | Marketing Advice
In a recent conversation with a prospective client, she told me that her marketing wasn’t working anymore. She has done everything the experts told her to do. Email marketing, blogging, SEO, retargeting and all the other tricks of the trade. Afer reviewing her laundry...
by Jeff Slater | Apr 24, 2018 | Marketing Advice, Personal Stories
In the last sixty days, I have conducted about 30 discovery interviews with several clients. The goal of the work is to understand how internal or external stakeholders feel about products, services, and activities associated with their brands. My goal in conducting...
by Jeff Slater | Mar 6, 2018 | Marketing Advice
Why did you start your business? What was the original goal you had in mind? Who was the audience you chose to serve? How did you imagine you would be meaningfully different from your competitor? Do you (or someone at your company) genuinely understand the original...
