by Jeff Slater | Mar 5, 2019 | Personal Stories
I love experiments that involve paying it forward. Recently, I sent the email below to everyone I know on LinkedIn last week. It was prompted by memories of my maternal grandfather George Ginsberg and frequent reminders from my friend Mike Schall. So far, I have heard...
by Jeff Slater | Feb 17, 2019 | Foodpreneurs, Marketing Advice, Marketing Start Ups
For many years, my wife and I marketed our brownies in the freezer case of national grocers like Publix, Wegmans and Kings Supermarkets. Since Rachel’s Brownies didn’t have preservatives, we used the freezer to preserve freshness. We learned that it is...
by Jeff Slater | Jan 3, 2019 | Marketing Advice, Marketing Start Ups
Whether you are cutting up an onion or knocking down a tree, the best advice is the same. Spend most of your time sharpening your tool. Marketing strategy is about tool sharpening. You want crisp, clear, cutting-edge clarity to make sure that every action you take is...
by Jeff Slater | Sep 27, 2018 | Foodpreneurs, Marketing Advice, Marketing Start Ups
Suddenly we are reading the obituary of the plastic straw. RIP. As a single-use plastic product, a focus on this seemingly innocuous product came from a viral 2015 Olive Ridley sea turtle with a plastic straw stuck in its nose. Coupled with the “Strawless in Seattle”...
by Jeff Slater | Aug 23, 2018 | Branding Issues, Marketing Advice, Marketing People
I’m a bit fed up with people telling me how much marketing has changed. So many people are drinking the Kool-Aid and guzzling misguided information. Yes, I know that: Tactics have changed. Technology has changed. Timelines have changed. The Basics Haven’t Changed. Our...
