by Jeff Slater | Apr 30, 2019 | Marketing Advice, Marketing People, Personal Stories
Have you been watching the incredible James Holzhauer on Jeopardy? He is a professional gambler and has won over a million dollars including all of the top single-day amounts for one game. I think his one-day record is $130K. During the interviews, he talked about a...
by Jeff Slater | Apr 2, 2019 | Marketing Advice
What expectations do you set for your marketing activities? I always revert to a gardening metaphor because it is easy to communicate and helps explains how marketing works. If your brand has been undermarketed for years, will a few campaigns bring in revenue in...
by Jeff Slater | Mar 26, 2019 | Marketing Advice, Marketing Start Ups
One of my 2019 projects involves solving a complex challenge for a client. I knew that I could come up with a lot of exciting options, but I wanted to ensure that I had a ‘devil’s advocate’ on the review team who would keep challenging my approach, my idea and my...
by Jeff Slater | Mar 21, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
How many hats do you wear at your startup? Josh runs a small technology firm near Research Triangle Park in North Carolina. When we met for lunch, he shared with me the marketing challenges facing him and how he can’t figure out a solution. I asked him to describe a...
by Jeff Slater | Mar 17, 2019 | Marketing Advice, Marketing Books
How do you ask a question when you are in a business meeting or with family? Listening to a recent podcast called Creative Confidence sponsored by Ideo, the design thinking folks, got me wondering about my approach. They interviewed a questionologist named Warren...
