by Jeff Slater | May 17, 2020 | Foodpreneurs, Marketing Advice
I’m working on an exciting project for a beverage client who wants to evaluate ten beverage concepts with consumers. We planned to write up a brief description of each idea, get a graphic artist to design an accompanying picture to illustrate it, and then to have...
by Jeff Slater | Dec 8, 2019 | Marketing Advice
Several months ago, a client asked me to do some first-hand interviews of wine industry thought leaders to learn why growth in the category has stalled. Was the problem that members of the wine category don’t promote the consumption of wine to consumers, just...
by Jeff Slater | Nov 12, 2019 | Marketing Advice, Marketing Start Ups
Two acquaintances asked me for some advice about marketing personal in-home services. The businesses were very different, but both offered to come to the home to provide useful personal care services. One offered to become a personal stress coach while the other...
by Jeff Slater | Nov 10, 2019 | Branding Issues, Interesting Brands
When your business goes through a rebrand, you need to pay attention to two audiences; associates who work for you and all external clients, partners, and stakeholders. Your goals in your communication should be similar and should answer these basic questions: Why are...
by Jeff Slater | Oct 24, 2019 | Marketing Advice
A new client asked me what exactly is marketing. I told her it was everything she does with her business that adds value for customers. Anything she does that will help her keep her promise is marketing. Simply put, marketing is everything. How she answers the phone,...
