by Jeff Slater | Apr 13, 2025 | Marketing Advice
I typically write about food and beverage companies that whet my appetite. Today, I’d like to write about something different; my work as a strategist. As the Chief Listening Officer of The Marketing Sage Consultancy, I receive many questions and inquiries...
by Jeff Slater | Nov 26, 2023 | Branding Issues, Marketing Advice
2023 has been a gratifying year for my fractional CMO business, The Marketing Sage Consultancy. I got to work on several exciting projects with complicated challenges that required patience, passion, and professionalism. Without revealing confidential details,...
by Jeff Slater | Mar 19, 2023 | Marketing Advice
Get agreement upfront from everyone who will criticize you later. Daily, businesses invest in physical, hard assets like machines and warehouses. To justify the expense, they use ROI analysis. Some companies invest in large compensation packages for talented...
by Jeff Slater | Jul 29, 2021 | Marketing Advice
STOP! WAIT! DO NOT WALK FORWARD. I have been keeping a NOT TO DO LIST for a long time as a reminder of things NOT TO DO. Everybody has a to-do list. I keep a reminder list of stuff to avoid. My NOT TO DO LIST helps me stay focused, step over some traps, and remind me...
by Jeff Slater | Jul 28, 2020 | Branding Issues, Interesting Brands
It takes years to build an image and equity in a brand. Yet, there is a short cut involving borrowing brand equity. Raleigh Roof Rescue leverages Thom Brown’s 20 years as a firefighter to bring the image of the firefighter to the roofing business. Firefighters are...
