by Jeff Slater | Feb 16, 2020 | Branding Issues, Marketing Advice, Marketing Start Ups
Three years ago, I wrote this post about Brandless, the online store selling unbranded products. I was curious about their experiment to see if it would succeed. Their approach was disruptive, but also testing a curious question for marketing finks like me – how...
by Jeff Slater | Feb 13, 2020 | Marketing Advice, Personal Stories
What is a bad leader but a good leader’s teacher. Lessons from the best leaders. A woman I worked with many years ago related a story to me last month about the new CEO she works for at an Arizona-based company. He leads out of fear. His style is one of...
by Jeff Slater | Feb 4, 2020 | Marketing Advice
Many people go to a gym to exercise their muscles. They lift weights, use resistance equipment, and challenge their bodies to strengthen their core. But what do people do to exercise their creative muscles? I asked several people that I know to find out how they keep...
by Jeff Slater | Jan 30, 2020 | Marketing Advice
When you hire a handyman (or woman) to replace a door in your home, you are buying their expertise. With years of installing doors, they know that sometimes homes settle, or door jams or floors aren’t level. But it is of the storytelling of their expertise, that we...
by Jeff Slater | Jan 28, 2020 | Marketing Advice, Personal Stories
When I was a kid, I was fortunate to have my Dad as my baseball coach for many seasons. He was patient and knowledgeable. My Dad understood that if I wanted to keep improving my baseball skills, he could only take me to a certain level. He explained to me that...
